Meme or marketing? How Balenciaga made a cheap laundry bag a must-have

Aug 5, 2016 Source: The Guardian

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It also taps into the way the internet influences fashion, with the T-shirt's success akin to a meme, or at least having a memetic quality, judging by the shift from product to hashtag. But, as Spool explains, it's not a meme proper “rather it's a ... (Read More)

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