New numbers back old meme: Pharma does spend more on marketing than R&D

Nov 6, 2014 Source: FiercePharma

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One of the most persistent memes about the drug industry is the contention that pharma spends more on marketing than on R&D. Typically, when enterprising folks try to prove that assertion, they compare SG&A spending to R&D budgets. Of course, SG&A ... (Read More)

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