Memes and science are key to memorable marketing language

Oct 9, 2014 Source: The Guardian (blog)

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Internet memes in photographs like “planking” and videos like “Harlem Shake” are well-known. The concept of a 'unit of culture' passed from person to person originated in Richard Dawkins's book The Selfish Gene. He proposed that ideas, just as much as ... (Read More)

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