Ellen's selfie for the win: the Oscars are must-meme TV and Hollywood knows it

Mar 3, 2014 Source: The Guardian

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Likewise, last night's Oscars weren't waiting for the web to meme-ify – the show flipped the switches, provoked the stars in their midst, prefabbed the GIFs and spelled out the hashtags. And it all worked, for once. Ellen's built-in Twitter appeal didn ... (Read More)

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