A Meme-Based Ad Can Make A Brand Seem Cool Or Cost It Dearly

Feb 22, 2013 Source: Forbes

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Focusing on memes–the silly songs, pictures and videos that get blasted around the Web–is simply the latest iteration. Advertisers have proven so eager that a term's been coined: meme-jacking. A company hops on the bandwagon of a popular meme, ... (Read More)

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