Why Stacking Cheerios on Babies Was the Perfect Meme for the Brand to Jump On

Aug 2, 2017 Source: Adweek

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It was a silly viral meme on Father's Day last year. But for Life of Dad, the website that started it, and for Cheerios, whose product was central to it, it turned into a user-generated branding campaign with phenomenal scale. Life of Dad won a silver ... (Read More)

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